Today’s healthcare reimbursement environment is incredibly challenging.  Providers face many difficult financial and regulatory challenges as the market shifts from fee-for-service to value based reimbursement.  To continue to lead in value based healthcare, Global Healthcare Alliance has named twenty year healthcare veteran Tobin Lassen as Chief Knowledge Officer.

“The CKO role demonstrates our commitment to thought leadership, innovation and the application of our 30 years of corporate experience to the challenges of value based healthcare” said Lassen.  In this new role, the CKO will provide guidance and leadership across the administrative and technical functions for deploying and operating high performing value based care models on a local and national basis.